Support the Parade

Sponsorship, online auctions, and donations make the parade happen!

2019 Sponsors

The 45th annual 9NEWS Parade of Lights is presented by American Furniture Warehouse. The Parade is produced by The Downtown Denver Partnership.

See all our 2018 sponsors!

For more information on sponsoring the Parade of Lights please reach out to Bruce Erley with Creative Strategies Group by phone at 303.558.8181 or by email at

Support the Parade

As one of Colorado’s biggest and brightest holiday traditions, this dazzling event continues to grow in size and scale and needs the support of the community to ensure that the Parade remains a viable part of the holiday season in Downtown Denver.

Now in its 45th year, the Parade of Lights is more than just a parade; it is a cherished community event, creating memories and holiday cheer throughout Denver. It vitalizes the center city and provides a community event that is free to the public; attracting hundreds of thousands of people to Downtown Denver to celebrate the holidays!

Please help us preserve this free community event by making a donation in one of the ways listed below!

  1. Bid on unique Denver experiences in our online auction!

Wow your family with amazing gifts and unique experiences, all while supporting the Parade of Lights! Auction items include a ride for your family in Santa’s sleigh, a TV shout out from Santa and the chance to lead the parade as the Grand Marshal! Click here to make your bid and keep this holiday tradition alive!

  1. Donate today

  2. Make your contribution on Colorado Gives Day!  By donating on the Community First Foundation Colorado Gives Day, the value of your gift will go further and be boosted by the FirstBank Incentive Fund. You can donate as part of Colorado Gives Day beginning Nov. 1 by selecting Colorado Gives Day as your donation type.

4. Text to donate! It is easy. Text  ‘PARADE’ to 44-321!