Marketing & Communications Committee

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Committee Objective 

Using the Downtown Denver Partnership work plan as a guiding document, the Marketing & Communications Committee will help DDP establish and grow Downtown’s overall brand, thinking through how to promote the best aspects of Denver business, restaurants, arts & culture, and residential life. The committee will give strategic guidance on Downtown Denver marketing campaigns, providing input on planning, creative brainstorming, and media buying. The committee will evaluate current Partnership marketing initiatives and provide ongoing suggestions for improvement.  

Examples of Topics Discussed 

• Branding, Media Planning, and Storytelling for the mydenver general awareness campaign to bring new energy and excitement to Downtown Denver. 
• Business support tactics for activating the 16th Street Mall during reconstruction. 
• Downtown Denver Partnership program and event specific marketing and communications. 
• Applying targeted public relations strategies to tell our Downtown Denver story.  

Application Requirements 

Applicants will be a strong fit for this committee if they:  

• Are passionate about telling Downtown Denver’s story and highlighting the features that make our city special. 
• Are creative thinkers that enjoy developing tactics that can be executed by a small team with a smaller budget. 
• Have deep understanding of processes and project management best practices for developing, executing, and evaluating campaigns. 
• Think strategically about branding and enjoy the puzzle of crafting campaigns. 
• Are familiar with ever-evolving media buying best practices. 
• Familiar with the role that storytelling plays in building a brand identity and bringing people together around a shared cause. 

Applicants may find the most leadership growth within the following experience levels:  

• Direct experience working in the marketing and communications industry, or a marketing and communications role in another industry. 
• Subject matter expertise in areas such as branding, advertising, copywriting, design, planning, media buying, and/or public relations. 
• Experience planning large-scale, omnichannel general awareness campaigns. 
• An understanding of audience mapping and segmentation  

Committee Member Expectations

• Strive to attend ALL Committee meetings (four per year) and provide communication to DDP staff for necessary absences. One absence per fiscal year will be excused if communicated in advance. 
• A virtual attendance option will be made available if a committee member communicates to the Partnership’s staff at least 24 hours in advance that they are unable to attend in person. 
• Prepare for meetings in advance by reading the agenda and any emails, reading materials sent prior to the meeting.  
• Arrive to meetings on time and stay until the end.  
• Serve as active participants by listening respectfully to others, contributing to the discussion, and communicating ideas concisely.  
• Commit to a term of service of one year, renewable annually as mutually agreed upon.  

Due to the nature of the Marketing & Communication committee’s work, robust participation in the Downtown Denver Partnership’s signature events and programs is strongly encouraged. Committee Members may be invited—though not required—to participate on task forces advancing relevant Marketing & Communications projects. 

Committee Member Code of Conduct 

The Downtown Denver Partnership is dedicated to providing an inclusive, respectful, and harassment-free member experience for everyone, regardless of gender, gender identity/expression, sexual orientation, disability, physical appearance, body size, race, age, religion, national origin, political affiliation, veteran status, or branch of military service.  

We do not tolerate harassment or discrimination in any form. Members or participants violating these rules may be sanctioned and/or expelled from the Downtown Denver Partnership at the discretion of staff; they may also be barred from participation in future Downtown Denver Partnership committees, task forces, programs, and events.  

Harassment and other code of conduct violations reduce the value of the Downtown Denver Partnership for everyone.   

If someone makes you or anyone else feel unsafe or unwelcome, please report it as soon as possible to the Downtown Denver Partnership staff.  

The Downtown Denver Partnership is committed to engaging with our community of residents and businesses that fuel the quality of life and define the soul of Denver as we work to forge a center city that is welcoming to everyone, reflecting communities of the past, present, and future. 

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