9NEWS Parade of Lights Sponsors

Thank you to our sponsors and partners!

Sponsor the 2020 Parade of Lights!

Interested in becoming a sponsor for the 2020 9NEWS Parade of Lights? Please contact us at sponsorships@downtowndenver.com

Title Sponsor


Catch all the excitement on the 9NEWS Parade of Lights telecast on 9NEWS!

Live Broadcast:

December 6, 2019 8 p.m.



Friday 12/6/19                   8-9pm

Saturday 12/14/19           6-7pm

Tuesday 12/24/19            10:35-11:35pm



Sunday 12/15/19              6-7pm

Presenting Sponsor

American Furniture Warehouse

Under the direction of Jake Jabs, President and CEO, American Furniture Warehouse celebrates its 43rd anniversary this year. This progressive company, one of the top retail furniture companies in the U.S., and one of the largest privately-held businesses in Colorado, has expanded into a fourteen store operation; 11 stores in Colorado, 2 in Arizona, and 1 in Texas. American Furniture Warehouse continues to be committed to provide great furniture at great prices! Visit www.afw.com for more information.

Ent Credit Union

A locally-owned not-for-profit, Ent Credit Union provides free online tools and educational resources to help all Coloradans improve their financial quality of life. And to help members bank for their best life, we offer better rates, lower fees and Ent Extras® cash rewards. Founded in 1957, Ent is ranked Colorado’s #1 credit union by Forbes for the second consecutive year. We’re all along the Front Range and still growing. With $5.8+ billion in assets, Ent serves more than 355,000 members at more than 35 convenient service centers. We welcome businesses and people (who live, work, worship or attend school) in Adams, Arapahoe, Boulder, Broomfield, Denver, Douglas, El Paso, Elbert, Fremont, Jefferson, Larimer, Pueblo, Teller and Weld counties to join.

Associate Sponsors

Downtown Denver Partnership

Downtown Denver Partnership, Inc. is a non-profit business organization that creatively plans, manages and develops Downtown Denver as the unique, diverse, vibrant and economically healthy urban core of the Rocky Mountain region. Visit downtowndenver.com for more information.

5280 Magazine

5280 Magazine is the largest local magazine in Colorado with a total distribution of more than 90,000 copies each month. The magazine has been named a finalist for six National Magazine Awards, including a Digital National Magazine Award and one of the top 5 city magazines for editorial quality. 5280 publishes three ancillary publications: 5280 Health, 5280 Home and 5280 Traveler. Recently, the magazine also acquired Colorado Parent magazine. Look for the December issue of 5280 and Colorado Parent and the Winter edition of 5280 Home out on newsstands now. Visit www.5280.com for more information


Safeway’s Denver Division operates more than 100 stores in Colorado and employs more than 10,000 people. Locally, Safeway donates more than $3M each year to food banks and feeding programs, local education, veterans programs, disaster relief and people with disabilities. As one of the largest retailers in the United States, Safeway is committed to making a meaningful difference neighborhood by neighborhood.

Xcel Energy

Save Money and Energy this Holiday Season! At Xcel Energy, we understand that winter heating costs can be a significant part of your budget. So we want to make sure we are providing you with information to help you save money and conserve energy this holiday season. Did you know that LED bulbs, including holiday string lights, use about 70-90% less energy than traditional bulbs, and last at least 15 times longer? That can help you spruce up your holiday décor while saving on your energy bill! To get information about saving up to $3 off LED bulbs, visit xcelenergy.com/LightingDeals.

KOSI 101.1

KOSI 101.1 is Denver’s OFFICIAL Christmas Music Station…playing all holiday music, all the time! Your favorite “sounds of the season” from Burl Ives, to Mariah Carey, to Andy Williams, Kelly Clarkson, Bing Crosby, and Michael Buble. It’s 24-7 holiday music, all the way through Christmas Day! Look out for the KOSI 101.1 float at the start of the parade. Visit www.kosi101.com for more information.

City of Denver

Rising from the Great Plains at 5,280 feet above sea level, Denver is Colorado’s capital city. With more than 700,000 residents, the Mile High City sits at the center of a fast-growing, seven-county region boasting a population of more than three million. A hub for business development, innovation, higher learning, and progressive energy, the true heart of Denver lies in its diversity of people and neighborhoods. Its rich cultural landscape, seven professional sports teams, 5,000 acres of city parkland, and Rocky Mountain backdrop make Denver a nexus of urban sophistication and outdoor adventure. Mayor Michael B. Hancock and the employees of the City and County of Denver work to provide a safe, sustainable, and accessible place for every resident and visitor to live, work, and play.

RAM Trucks

Ram Trucks, a division of Fiat Chrysler Automobiles, is excited to be a part of the Denver Parade of Lights. In 2009, the Ram Truck brand launched as a stand-alone division, focused on meeting the demands of truck buyers and delivering benchmark-quality vehicles. With a full lineup of trucks, the Ram 1500, 2500/3500 Heavy Duty, 3500/4500/5500 Chassis Cab, ProMaster and ProMaster City, the Ram brand builds trucks that get the hard work done and families where they need to go. Ram Trucks have steadily become a leader in durability, technology, efficiency and convenience with features never before offered in a pickup truck. Ram recently surpassed the Chevrolet Silverado as the second-best selling vehicle in the U.S. during the first nine months of the year. Over the last 30 years, Ram has the highest percentage of pickups still on the road. With more than 30 Ram dealerships in Colorado, customers can choose from a wide selection of Ram pickup trucks and personalize it so it best meets their needs for work and play. Visit www.ramtrucks.com for more information.

Supporting Sponsors

Confluence Ministries


The DaVita Village

Denver International Airport

The Denver Post

Denver Water

Donor Alliance

Great Clips


The Crazy Merchant

Independent Electrical Contractors

Promotional Partners

Friends of the Parade



American Striping Company| Brookfield | Brownstein Hyatt Farber Shreck  | Brueggeman and Johnson Yeanoplos | Charter Communication | Coan, Payton, & Payne | Colorado Rockies | D.A Davidson & Co | Denver Housing Authority | Denver Public Library | DISH | DPC Companies | Edens | Encore Electric| Flywheel Capital | Garrison Financial Group | Gart Properties | Gensler | HDR | Howard & Sherman | Husch Blackwell | Hyatt Regency | IMA | Independent Bank | Kaplan Kirsch & Rockwell | Land Title | Guarantee Company | Landwise | Martin/Martin | MPW Strategies | National Western Stock Show | Newmark Knight Frank | Nichols Partnership | Onward Search | Parkwell  | Path21 Architecture & Planning | Projex | Rioja | Sakura Square | Snooze Eatery | The Harris Law Firm | The Whiting-Turner Contracting Company | Vertafore | Xactly

Share the Magic Beneficiary