Support the Parade

Sponsorship and donations make the parade happen!

2020 Sponsors

The 46th annual 9NEWS Parade of Lights is presented by American Furniture Warehouse and Ent Credit Union. The Parade is produced by The Downtown Denver Partnership.

See all our 2019 sponsors!

For more information on sponsoring the Parade of Lights please reach out to

Support the Parade

As one of Colorado’s biggest and brightest holiday traditions, this dazzling event continues to grow in size and scale and needs the support of the community to ensure that the Parade remains a viable part of the holiday season in Downtown Denver.

Now in its 46th year, the Parade of Lights is more than just a parade; it is a cherished community event, creating memories and holiday cheer throughout Denver. It vitalizes the center city and provides a community event that is free to the public; attracting hundreds of thousands of people to Downtown Denver to celebrate the holidays!

Please help us preserve this free community event by making a donation in one of the ways listed below!

1. Donate today

  1. Make your contribution on Colorado Gives Day!  By donating on the Community First Foundation Colorado Gives Day, the value of your gift will go further and be boosted by the FirstBank Incentive Fund. You can donate as part of Colorado Gives Day beginning Nov. 1 by selecting Colorado Gives Day as your donation type.

3. Text to donate! It is easy. Text  ‘PARADE’ to 44-321!