Put your brand at the heart of one of Denver's most beloved holiday traditions. As a Community Performance Sponsor, your company will sponsor a live performance group -- think marching bands, Mestizo dancers, and more -- with your logo featured on a banner carried directly ahead of your chosen group. Your sponsorship also includes a mention during the 9NEWS Parade of Lights telecast through a custom script co-written with you, plus social media tags in promotional content leading up to the event.

Bring your brand directly to the crowd with a 10x10 booth in a prime activation zone along the parade route, where 14,000 visitors turned out in 2025. With long attendee dwell time, it is an ideal setup for product sampling, giveaways, or a festive branded experience -- and your company will be included in the event's online sponsor listing. This activation opportunity launched in 2025 and is a great way to meet Denver's community right where the celebration is happening.

Each year, Denver Civic Ventures, works to secure funding to keep the parade free to the public. And to ensure that cultural groups, local performers, and marching bands can participate without fees. This commitment keeps the Parade diverse, inclusive and welcoming to all who want to take part.